What does it mean to repurpose video content?
Reusing video content means turning one video into several. Sounds like magic at first, but it's not. Different platforms require different formats and video lengths. With Type Studio you can easily create different versions of a video with different resolutions and you can even cut out single scenes.
Here's an example: You have created a YouTube video and want to make short excerpts with key messages for the application on your social media channels. To do this, you convert your video from a 16:9 to a 9:16 or 1:1 format and use Type Studio's transcribed text to cut out the key message. That's it. You are ready to share it on your social media channel.
What are the benefits of video content distribution?
The benefits of distributing video content are clear. You increase the likelihood of reaching multiple people and growing your audience. To distribute your videos optimized on as many channels as possible, small adjustments are needed. One important point is the aspect ratio. The different platforms require different formats to be displayed as well as possible in the newsfeed. With Type Studio you can automatically adjust your videos to the required aspect ratio. All you need to do is select the right ratio and realign your video on the canvas.
Why do we repurpose video content?
To get the most out of your video, you should reuse your content. A video with valuable content can be used to create multiple videos from one. This approach is exemplified by Gary Vaynerchuk and has become very popular because of him. From one YouTube video, he creates many small pieces of content that he then posts on his social media channels. This way, you can reduce the amount of time it takes to create quality content. Record your video once and break down the content into individual content pieces. With Type Studio, you can easily and quickly edit your video online and create individual video content pieces.
How can I reuse video content?
With Type Studio you can easily reuse video content. All you need to do is upload your video to Type Studio which is an online text-based video editor. Then you can automatically transform your video into different aspect ratios and cut out important content from your video which you want to reuse. The duplicate function helps you to create many different variants of your video to distribute them directly on any social media platform.