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Repurpose video content

Create your video once - publish it everywhere.
Repurpose video content to get the most out of it.

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Type Studio Interface

Many ways to repurpose video content

Repurposing video content not only means change the content
format to make it fit for all social media platforms.

Cherry-pick highlights

Pick the right video snippets for your social media. Different social media platforms mean different content formats. By selecting the transcribed text you can easily create videos for your Facebook, Instagram, Twitter, Youtube, Pinterest, landing page, or blog post. Do it for your audience!

Export Hightlights
Showing an example on how to cherry pick the best parts of a video and share them on different platforms.

Grow your social media channels

Repurpose video content in multiply ways. Change the aspect ratio automatically. Choose the best format for your Instagram, Facebook, Twitter... you got it! Repurposing video content should be included in every marketing strategy. It's the easiest way to grow your channels without creating new content.

Create More Content
An graphic showing one videos in three differrent formats to show the possibility of changing the aspect ratio in Type Studio.

Repurposing video content online

How to repurpose your video content?

  • Type Studio Dashboard

    Upload your content pieces to Type Studio. They will get automatically transcribed. If you want to create multiple videos you can duplicate each project to match each video the requirements from Facebook, Instagram, Twitter, YouTube, and so on.

  • Change aspect ratio

    Edit your video based on the transcribed audio. Just highlight all parts that you want to cut out of the video and hit the delete button. The video will adapt automatically. Change the aspect ratio from portrait format to vertical or vice versa. All common formats are supported.

  • Type Studio Rendering Process

    When you're ready with the video editing you can either share the content clips straight to your social networks or share them online via a link. You can also embed the videos into your blog content. The rendering will be done in the Type Studio cloud. You will get a notification to your email address when it is ready.

Three steps required

Upload video content


Repurpose your video content


Exporting & sharing

How to repurpose your video content

Let Alex explain it to you.

Content assets optimize
for every audience

Why should I repurpose content?

Adapt social media trends

There are so many platforms and new ones are being added all the time. Instead of creating your own content for each, you can record a video once and easily customize it with Type Studio. Create a video story, clips, or even audio podcasts will work. Recap video has never been easier. It's how you improve results across platforms.

Marketers favorite tool

Type Studio is one of these tools that has an impact and accelerates your marketing work. No matter what kind of content you are creating. Cover videos, an explainer video, or videos for your email content. Type Studio helps you to optimize and speed up your distribution process. Record your video once share it everywhere.

Ideal for social media

Instead of focusing on just one platform, the many ways to repurpose video allow you to play them all without much extra work. Create stories for your Instagram, explainer videos for your blog posts, and YouTube channel. Publish short snippets on Twitter or Pinterest.

More than repurposing videos

Text-based video editing offers so many ways to edit your content-focused videos.

Create outstanding videos with ease

Add subtitles, images, headlines to your video that your viewers will love. Create outstanding content the easy way. Type Studio runs online in the browser, so you can edit your videos from everywhere. The collaborative function allows you to work with many people on one file.

A mockup showing what is possible with Type Studio. You add and translate subtitles and you can add text to your video.

What our creators say

Over +40,000 creators and companies use Type Studio
to edit and add subtitles to their videos.

Alejandra Copeland
quotation marks

I was one of the early adopters of Type Studio and I have to say that working collaboratively on our videos is a game-changer. We save a lot of time repurposing our content to post them on all the different social media channels.

Alejandra Copeland
CMO Andromeda Production

Frequently asked questions

Use Type Studio to repurpose video content online.

What is content repurposing?

Content repurposing is when you get the most out of your video. Create a video once and make it fit for all different social media channels. Type Studio is the easiest tool that helps you to change the aspect ratio and pick different parts from your videos. So this way you can create micro-content within a few clicks. Type Studio runs online in your browser and is free to use.

How can I repurpose a YouTube video?

Type Studio allows you to upload your YouTube video by just pasting in the link. It will be automatically uploaded to Type Studio. You can then repurpose the video by just interacting with the transcribed text. Cut out different parts or bring your video into another format.

How can we reuse content?

Type Studio is the best way to reuse your video content. Upload your video to Type Studio and create multiple new video pieces, optimized for all platforms you want to distribute your content. This way you save a lot of time while creating original marketing content. Repurpose video content was never that easy with our tool.

Languages currently supported

All supported languages in Type Studio