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mmhmm

1,961,457

views in total

132,278

monthly views

190

monthly subs

Andrew Owen

Andrew Owen

The hardest part of creating videos is the script. It's relatively easy to get the setup you want and knowing what you want to talk about broadly.

What does your setup look like?

mmhmm Studio Setup

How long did it take to grow the channel to 1000 subscribers?

mmhmm launched in July 2020 and the first beta preview video now has over 1.5M views! When I joined mmhmm in January we were already past 5k viewers, so I don't know exactly. But I'm guessing we hit 1k subscribers in the first month of launching the channel.

What gear do you use?

I love the Fuji X-T3 Mirrorless camera as my webcam connected to my MacBook Pro 16" with the Elgato Cam link 4k. I try not to use artificial light since I live in San Francisco and have put my desk in front of my Bay windows, which gives me light on 3 sides. The Fuji gives me a lot of exposure control (ISO, f-stop, and shutter speed) so I can typically dial in what I need with the available light. When I need a fill light or am shooting at night, I have a vintage desk lamp with cool white neon bulbs that work well, and I typically supplement with lighting I have lying around, like an iPhone flashlight. For a mic, I use the Rode Videomic Go shotgun mic plugged into my Fuji audio jack. Then in the Fuji settings, I turn the gain down to get less ambient buzz. What I love about mmhmm is that I don't need to do post-production, I can record everything as I want it. So I rarely use Premiere.

Where do you get inspired to create new content?

I get inspiration from being one of the first people in the world to use our new products. I'm always trying to translate what we're building into how it can be used every day by our community. Knowing that everyone using mmhmm is looking to me and my colleagues to understand what's new and how to use a certain feature is a big motivating force for me.

What was your biggest lesson learned from creating videos?

The hardest part of creating videos is the script. It's relatively easy to get the setup you want and knowing what you want to talk about broadly. But the actual talking to the camera and sounding intelligent and having some personality, that's much tougher. That takes practice and lots of takes. Don't be surprised if this is harder than you expect. But it's really rewarding when you get it right!

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