How long did it take to grow the channel to 1000 subscribers?
It took us about 3 years to get to 1000 subscribers, but that’s partly because we didn’t start publishing new videos and formats until late 2018. We hit 1000 subscribers in mid-2020.
What gear do you use?
We shot the above videos with a freelance videographer in our office, but now that we’re not in the office much anymore, we’re looking at recording more of our own videos. I use a Blue Yeti mic, a GoPro/iPhone for the camera, and we’re using Descript for screen recording and video editing, which is great.
Where do you get inspired to create new content?
It’s always cool to see what other innovative tech and design companies are doing — even the ones that have way more budget than us, like Squarespace and Vimeo. We also look at what our customers are asking for and what content is performing well on our blog, and that helps us decide what videos to invest in.
What was your biggest lesson learned from creating videos?
It’s easy to get caught up in trying to make your video look super high quality, but the best thing to do is just get some content out there that’s going to be useful for your audience and perfect your systems and processes as you go. Experimentation is really important! Also — relax.