ahrefs

10,295,490

views in total

382,006

monthly views

7,000

monthly subs

Sam Oh

Sam Oh

If you're in a B2B industry, don't chase quick viral growth. Learn to love the grind and focus on solving potential customers' problems where your product can be a solution for it.

How long did it take to grow the channel to 1000 subscribers?

When I joined Ahrefs in 2018, the channel already had ~13k subscribers. So it took me around 1 month to get the next 1,000 subscribers.

What gear do you use?

Mic: Rode NTG 2 + Sennheiser AVX MKE2
Camera: Canon 5D Mark IV
Lighting: Old softbox lights (needs an upgrade)

Where do you get inspired to create new content?

My two main sources of inspiration are:
a) Search demand - if people are actively searching for queries where our tools can help them solve problems, then I will always go after them relentlessly.

b) Personal experience practicing SEO. I've been doing it for 10+ years and like to share experiments/case studies to give our audience a "behind the scenes" look at what *actually* goes on during a campaign. This case study is a good example of inspiration I drew content from:
https://www.youtube.com/watch?v=eTF6OBwidhc&list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y

It worked better than we had expected. I'm looking forward to a case study that doesn't work well, so we can share those results too.

What was your biggest lesson learned from creating videos?

If you're in a B2B industry, don't chase quick viral growth. Learn to love the grind and focus on solving potential customers' problems where your product can be a solution for it. It may not sound sexy (because it's not), but at the end of the day, views and subscribers are just vanity metrics if your content isn't impacting your brand or bottom line. * unless you monetize with ads/sponsorships *

We have over 220,000 subscribers in a relatively small niche on YouTube. It's only now that I'm starting to think of how to reach larger audiences and explore new formats.

Also explore

Back to overview