We started Substack because we believe that what you read matters and that good writing is valuable. We believe that writers, bloggers, thinkers, and creatives of every background should be able to pursue their curiosity, generating income directly from their own audiences and on their own terms. When readers pay writers directly, writers can focus on doing the work they care about most. A few hundred paid subscribers can support a livelihood. A few thousand makes it lucrative. Readers win, too. By opting into direct relationships with writers, we can be more selective with how we consume information, honing in on the ideas, people, and places we find most meaningful.