Yes, Type Studio not only allows you to edit a video via text, but we also let you take that text and put it on your video as subtitles. In this tutorial I am going to quickly show you how to simply add subtitles to your video. 👋
For all the lazy readers who prefer to watch the tutorial in video format - Here is my video on how to add subtitles.😃
You can add subtitles in just tow easy steps
1. If you don't have an account yet, make sure you log in to Type Studio to make one first. Go to typestudio.co and click on SignUp. Of course, there is a free version of Type Studio that you can use while you test it out. After you’re registered, you can upload your video. Drag the video into Type Studio and drop it like you are clumsy. Just like that
We will then transcribe your video into text. Once the video is done being transcribed, you’ll find yourself in the editor itself. If you're not familiar with editing via text, I'll go over that really quick for you.
So, Type Studio is a web-based editing software where you edit via the text. On the left-hand-side of the editor you will see the transcribed text of your dialogue. If there is a mistake, a blooper, or if there's just a part that you don't want in your video anymore, all you have to do is highlight that part and click on the delete button in the top menu bar. Once done, the video will cut that part automatically. Since the automatic transcription is not at 100% accuracy at this point, you can easily correct the wrongly transcribed verbiage of your subtitles. Just double click on the wrong word and edit it.
You can also start right away with adding subtitles to your video. So let's go over to step two.👇
2. It's easier than you may think. Once you get your video uploaded into Type Studio, all you have to do is click on the subtitle button. That's pretty much it! 🤷♂️
If you click on the play button you can see the result in the preview, and then when you're done you just click export and your video will soon be ready to download. 🎉
If you've made it this far, let me sprinkle in a few more facts about why subtitles are so important before you finish subtitling your own video. There are many interesting statistics as to why subtitles make sense to add to any video. I've put together the best 7 for you.
1. Not everybody is able to hear your audio
According to a statistic, more than 28 million adult Americans are hard of hearing, and that is just in the US alone. So, subtitles are an easy way to get more reach with your videos. As you’ll see, it’s not just people with hearing difficulties that will appreciate subtitles.
2. Most people don't or can't turn on audio
The best known figure is that 85% of all Facebook videos are watched on mute. This is just one social network of the many distribution channels you can post too. No matter of people have your sound turned off, you can reach them better with subtitles!
3. Subtitles improve the comprehension of your video
There are people with different types of learning. For those who can learn better while reading subtitles, they now have an advantage. In fact, many people prefer watching videos with subtitles even if they don't have to.
4. Captions improve you SEO ranking
Search engines can’t watch a video or listen to audio, but they do index text. A transcript enables search engines to ingest your video content and index it accordingly. So, in fact, closed captioned videos rank higher in search results.
Now, I bet you’re wondering how search engines read closed captions that are rendered into the video. You're right, that doesn't work. But you have the possibility to download the SRT file and add it to your video as well. You can do this when posting a video on most social media platforms. Learn more about SRT files and how to add them to your video in this tutorial: How to easily create SRT files to a video.
5. More engagement from your audience
It is proven that the engagement rate is increased for videos with captions. Not only does the engagement rate increase, but also the research from Facebook claims that adding captions to your video can boost view time by 12%.
6. Subtitles increase your social reach
Subtitles make a difference in how people react and engage with your videos. According to Instapage captioned videos on Facebook had 16% more impressions than those without. They were also shared 15% more often and had a 26% better CTR (click through rate) when it came to call to action.
7. Not everyone speaks your language
Especially for no native speaker it is often helpful to have subtitles to better understand the content. Keep in mind that not everybody speaks your native language.
Speaking of different languages, we support many different languages in Type Studio. If you don't have English language based videos, you can still work with Type Studio. Just give it a shot and hop on over to typestudio.co